Late one evening you are conversing with a friend or a partner about the latest gadget, a holiday destination or the latest TV series that you’ve been meaning to binge-watch. Your smart devices are probably on the table or tucked away somewhere in your bag or pocket. The next day, you open your smartphone and it is filled with ads that are related to the topics you were conversing last night. How is this possible? Is your phone really listening to you?

The simple answer is no! Your phone is not listening to you. The ads targeted and reached you though effective use of data analytics.

Data analytics has become a very popular term across multiple industries, from automotive to logistics, ecommerce to healthcare. All of which have used data analytics to their advantage and excelled. For instance, one of the biggest ecommerce giants, Amazon, uses data to improve its business and the whole ecommerce experience. Among the myriad industries utilising data analytics, ecommerce stands out as one of the front runners, having been completely transformed by it. Useful insights from the customers are gathered and integrated to help businesses make better decisions. Useful insights include the customer’s web behavior, any events that have occurred in their lives, details on what led to the purchase, amongst others.

Data has revolutionized the ecommerce industry and will continue to do so in the future. With all the data collected, businesses are able to personalize product recommendations specifically to each individual, having leverage over predictive forecasting provides insight into the customers’ behavior along with their shopping patterns, helps improve customers experiences, and prevents fraud among many other benefits.

Data analytics has completely transformed ecommerce, and it is still evolving rapidly. Experts are constantly trying to look for fresh and innovative ways to leverage the data in hand. Thus, data analytics technologies are driving the phenomenal growth of the global ecommerce industry.

For more info on data analytics, business intelligence and to learn how can it benefit your business, visit our website at www.cubeware.com

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